Every year, mixologists and liquor brands convene in New Orleans for the Tales of the Cocktail
conference. At least one attendee was able to remember enough to report on the surfacing of a “new vermouth”
movement that’s elevating the fortified wine beyond its secondary spirit status. Indeed, noted restaurants and bars are serving refined vermouth in new ways that have nothing to do with martinis.
: If the recent introduction of a Coca-Cola-flavored wine
inspired by the drink known as kalimotxo
is any indication, Barcelona is a seat of cocktail trendsetting. And while Spanish youth have been drinking the Basque blend since the ’70s, more recently they’ve been enjoying even more old-fashioned spirits, among them vermouth. As reported by the Financial Times
taverns that were previously frequented by retirees are now attracting an influx of hipster patrons. Casa Mariol
has become one of the most popular watering holes for tippling the aromatic liquor, where its artisan variation is flavored with rosemary, thyme, orange peel, and green olives.