YouTube doesn’t want to only be thought of as a destination for shakily filmed cat trick videos. Indeed, the video platform has been making considerable strides over the past year to amp up its high quality original programming
via the introduction of networks like Machinima
. One such network, Tastemade
, is well on its way to becoming the “Food Network of the digital era,”
having recently raised $10 million. Comprised of more than 100 curated channels with a focus on recipe demos, the network even provides culinary arts training
to its member content creators to ensure that all videos uphold a premium aesthetic standard.
Most recipe apps are closer in format to a box of index cards than to an actual publication, but new entry Panna
is a video-based cooking magazine
. Every issue, of which there are six each year, contains 13 seasonal recipe videos that are demonstrated by master chefs like Seamus Mullen, Anita Lo, and Jonathan Waxman in accessible home kitchens and backyard grill set-ups. Videos can be both streamed and downloaded, while a shopping list feature makes sure users leave the grocery store with everything they need. Having racked up initial launch funding on Kickstarter
, Panna has already proven that its consumer demand is real.